A project of Redeeming Babel, The After Party is an online curriculum which forms Christians to better engage in political life. The After Party steers away from a political identity that focuses on the "what" of ideologies, policies, parties and politicians, to an identity centered around the "how" of engagement through the virtues of justice, humility and mercy.
Siena Mara Design was approached to provide brand strategy services, particularly in the development of logos and secondary marks to be used across various touchpoints of the online course platform. The client's main objective was to convey a brand atmosphere of humility, approachability, and hopefulness--descriptors not often found in the political education space.
Through strategic meetings with the Redeeming Babel team, we were able to craft a brand strategy and logo suite that invites users in, establishing trust by means of hopeful, encouraging imagery and messaging. Careful thought was taken to rethink overused imagery in a unique way, thereby underscoring The After Party's position as a new, fresh voice in a tired arena.
With a fully-formed strategy and identity firmly in place, we were able to unroll beautiful and consistent collateral for various uses and touchpoints, from conference materials, to digital touchpoints on The After Party's website and course platform.
With a fully-formed strategy and identity firmly in place, we were able to unroll beautiful and consistent collateral for various uses and touchpoints, from conference materials, to digital touchpoints on The After Party's website and course platform.
